Privacy Policy

Last Updated: 12/10/25

X Track Marketing. (“we,” “our,” or “us”) is a brand marketing and advertising agency headquartered in Catonsville, Maryland. We respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://xtrackmarketing.com, engage with our content or advertising, or interact with us through email, forms, call, or text.

X Track Marketing makes no warranties or representations regarding the accuracy, completeness, or reliability of the information provided on this site. Your use of this site and reliance on any information is at your own risk. X TRACK Marketing shall not be liable for any direct, indirect, incidental, consequential, or punitive damages arising from your access to or use of this site, or from any errors, omissions, or interruptions in service. For complete terms, please review our Privacy Policy and Terms and Conditions. This limitation of liability applies to the fullest extent permitted by law.

If you have any questions, you can contact us at: x.track@outlook.com

1. Who We Are

X Track Marketing

Catonsville, Maryland, USA

Website: https://xtrackmarketing.com

2. Information We Collect

We collect information from you in three ways: (1) information you provide directly; (2) information collected automatically through analytics and tracking tools; and (3) information received from third-party platforms.

A. Information You Provide Directly

When you submit a form, download content, contact us, or engage with our team, we may collect:

First Name

Last Name

Email Address

Company Name

Job Title

Website URL

Services You Are Interested In

Any information you choose to include in form submissions or email communications

B. Information Collected Automatically

When you visit our website or interact with our content, we may collect:

IP address

Device identifiers

Browser type and settings

Location information (approximate geolocation)

Pages viewed, time on page, and click interactions

Cookie identifiers

Advertising identifiers

Website behavior analytics

Fingerprinting identifiers (used to prevent fraud and understand unique visits)

C. Information from Third Parties

We may receive information through:

Advertising platforms (Google, Meta, Pinterest, X)

Email marketing services (GoDaddy)

Analytics tools

RB2B lead enrichment tool

Publicly available business information sources

3. How We Use Your Information

We use the information we collect for the following purposes:

A. To Provide and Improve Our Services

Responding to inquiries

Understanding client needs

Delivering requested services

Managing ongoing client relationships

B. Marketing, Advertising, and Analytics

Measuring campaign performance

Retargeting website visitors

Delivering interest-based advertising

Improving the content, layout, and user experience of our website

C. Administrative and Business Purposes

Maintaining and improving our website

Conducting internal analytics and reporting

Detecting and preventing security or fraud issues

Complying with legal obligations

D. Legal Grounds for Processing (GDPR Visitors Only)

For visitors from the EU/UK, we process personal data based on:

Consent (cookies, newsletter opt-ins, marketing, retargeting)

Contractual necessity (engaging in discussions or service delivery)

Legitimate interests (site security, basic analytics, B2B communications)

Legal compliance

4. Cookies & Tracking Technologies

We use cookies, pixels, tags, and similar technologies to understand how visitors use our site, personalize content, and deliver targeted advertising.

You may control or opt out of non-essential cookies at any time through our Cookie Preferences link or via your browser settings.

A full Cookie Policy can be provided upon request or added as a linked subpage.

5. Third-Party Tools We Use

Below is a list of tracking, analytics, and automation tools used by X Track. Each provider’s privacy policy is linked for transparency.

Analytics & Performance

Google Analytics https://policies.google.com/privacy

Google Analytics Advertising Features https://policies.google.com/technologies/ads

Retargeting & Advertising Platforms

Google Ads & Google Retargeting https://policies.google.com/technologies/ads

Meta (Facebook/Instagram) Retargeting https://www.facebook.com/policy.php

LinkedIn Ads / Insight Tag https://www.linkedin.com/legal/privacy-policy

Lead Enrichment

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these emails. You may opt out of receiving this advertising.

Terms and Conditions

Website Platform & Forms

WordPress & WordPress Forms

(E.g., Contact Forms, Newsletter Forms, Project Inquiry Forms) https://wordpress.org/about/privacy/

Email Marketing

GoDaddy

We use GoDaddy as our mass email provider. You can opt out of any emails by clicking on the opt-out or unsubscribe link at the bottom of the email.

Fingerprinting Technology

Used to identify unique sessions and prevent spam or fraudulent submissions.

6. How We Share Information

We may share information with:

Service providers and vendors who help operate our website and services

Hosting providers, analytics platforms, and advertising networks

CRM and marketing automation platforms

Professional advisors (legal, accounting)

Authorities or law enforcement, if required by law

We do not sell personal information for monetary value, but some of our advertising practices may be considered “sharing “or “targeted advertising“ under specific state privacy laws.

7. Data Retention

We retain personal information only as long as necessary:

Form submissions/leads: 36 months (or until user requests deletion)

Analytics data: 14–26 months, depending on the platform

Email marketing lists: Until unsubscribed

CRM records: As needed for client relationship management

Cookie identifiers: Based on individual cookie duration (typically 30 days – 2 years)

You may request deletion at any time.

8. Your Privacy Rights

Depending on your location (including CA, CO, CT, MD, VA, UT, you may have rights to:

Access your personal information

Correct inaccurate information

Delete your information

Request a copy of your data

Opt out of targeted advertising or profiling

Withdraw consent

Opt out of tracking technologies

You can exercise these rights by contacting us at x.track@outlook.com

9. Data Security

We use administrative, technical, and physical safeguards to protect personal information. While we take reasonable steps to secure data, no system is 100% secure.

10. International Transfers

If you access our site from outside the United States, your information may be transferred to U.S.-based servers. Where applicable (e.g., EU visitors), we rely on:

Standard Contractual Clauses (SCCs)

Additional security measures

Vendor compliance commitments

11. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted here with a new “Last Updated” date.

13. Terms and Conditions

For complete terms, please review our Privacy Policy and Terms and Conditions. This limitation of liability applies to the fullest extent permitted by law.

Contact Us

If you have questions or wish to exercise your rights:

Email: x.track@outlook.com

Website: https://xtrackmarketing.com